Yves Saint Laurent (YSL) has long been synonymous with luxury and sophistication in the beauty world. Among their extensive range of lipsticks, one shade has achieved legendary status: the YSL Rouge Pur Couture The Slim Sheer Matte Lipstick in #12, affectionately known as the "斬男色" (zhǎn nán sè), which translates roughly to "boy-slaying color" or "man-slaying lipstick." This seemingly simple descriptor belies the complex allure of this particular shade, a blushing rose pink that has captured the hearts (and lips) of millions. This article will delve into the reasons behind its enduring popularity, exploring its texture, pigmentation, application, and the overall experience of wearing this iconic YSL lipstick.
The hype surrounding YSL #12, often touted as the ultimate "boyfriend lipstick," isn't just empty marketing. Its popularity is fueled by a potent combination of factors, many of which are directly attributable to its unique formulation and universally flattering shade. Li Jiaqi, a hugely influential Chinese livestreaming e-commerce personality, played a significant role in propelling #12 to its current iconic status. His enthusiastic endorsements, highlighting its "super-pink" and irresistibly kissable quality, resonated deeply with his massive audience, solidifying its reputation as a "斩男色." The implication, of course, is that the shade is so captivating it's practically guaranteed to charm even the most discerning male gaze.
But the appeal of YSL #12 transcends simple marketing strategies. Its inherent qualities make it a truly exceptional lipstick. The sheer matte formula is a masterpiece of modern lip color technology. Unlike many matte lipsticks that can feel drying and uncomfortable, YSL #12 offers a surprisingly high level of hydration. The immediate sensation upon opening the sleek, iconic YSL tube is one of luxurious creaminess. The texture is smooth and emollient, gliding effortlessly onto the lips without tugging or pulling. This inherent moisture content minimizes the need for lip balm or primer, a significant advantage for those seeking a quick and easy application. This comfortable wearability is a key differentiator, setting it apart from many other matte lipsticks in the market.
The color itself is a masterclass in subtlety and versatility. Described as a rosy pink, it’s a shade that transcends seasonal trends. It’s soft enough to be effortlessly chic for daytime wear, yet possesses enough depth to be alluring and sophisticated for evening events. Its versatility is further enhanced by its exceptional buildability. A light swipe delivers a sheer wash of color, ideal for a natural, everyday look. Building up the layers intensifies the pigment, creating a bolder, more dramatic statement lip. This flexibility allows for a personalized approach, catering to different preferences and occasions. Whether you prefer a delicate hint of color or a more pronounced statement, YSL #12 accommodates both with ease.
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